We started Valiant in the cool rainy months of fall 2014. Like you, our coffee buying experience led us to local shops or speciality grocery stores that often carried well known brands. We'd deliberate bag, brand, origin, hemming and hawing until we'd settle on one and take that sweet little bundle home.
But as time went by, and bags were emptied, we found the reward was less than splendid. We started to notice a pattern, more often than not the coffee wasn't FRESH. The industry standard for dating coffee was an obscure SELL BY date rather than ROASTED ON date. There was no way to know when the coffee was actually produced, and so every purchase was a risk and this risk was becoming more and more unacceptable.
The problem was a vital lack of integrity in how many companies represented the quality and freshness of their product. The packing might say, "Fresh Roasted" or "Roasted Daily" but that in no way ensured the coffee was actually, truly, honestly "Fresh Roasted Coffee".
Our solution was simple:
- We'd do it ourselves and put a "Proudly Roasted On" date on each of our bags.
- We'd make sure we got them into the hands of our customers (or to the mail) within 48 hours of roasting.
- We'd make sure each small batch is roasted to perfection.
- And we'd make sure we were consistent in our ability to produce the best damn coffee around.
Its been almost for years and we are still charging ahead in our mission to make coffee valiant. Coffee goes out fresh every week, folks are happy, cups are full, and we all start our days a little more caffeinated than when we awoke. All that and a supremely excellent coffee to boot.
So join us in our mission to be Valiant, be bold, and live with excellence. Grab a bag, and #drinkvaliant friends.
The Valiant Way is a simple one. We respect the bean.
From flower, to cherry, to bean, to cup, the coffee journey can take up to a year, sometimes longer. As roasters, we recognize that the 9-12 minutes these beans are rolling around in the roasting drum, represents less than 1% of the whole journey. It is through this narrow window, we are allowed contribute our craft in an enormously collaborative effort to create an incredible coffee experience for you and your friends and family.