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Our Story

Why Valiant? Why Coffee?

 

 

 

 

Of all the names we could have picked, Valiant resonated to our core.  Over the years we've learned that any organization is always be tied to the wonderful people involved in its development. As we have developed as individuals, we've been able to bring the best of ourselves to the workplace, and collaborated to create something truly wonderful.  Not just coffee, but a safe space to just be.

 

We are learning and finding our way in this wide world of specialty coffee.  We are committed to curiosity, integrity, and honesty. And while we love coffee and the science behind it, we value relationships even more.  

The relationships built with our team and with you, our customer. Relationships built through conversation, order prep and pick up, and community events. At the end of the day, it's about the relationship built over a cup of coffee.

So that you can know a little more about us – you’ll find a chronicle of some key moments in Valiant's development since we began in 2014!

 

We began in the cold rainy months of Fall 2014. Our coffee-buying experience led us to local shops or specialty grocery stores that often carried well-known brands. We'd deliberate a bag, brand, and origin, hemming and hawing until we'd settle on one sweet little bundle to take home.


But, as time went by and bags were emptied, we often found the contents less than the splendid exciting flavors listed on the bag. We started to notice a pattern: this flat coffee wasn't FRESH. The industry standard for dating coffee was an obscure SELL BY date rather than a ROASTED ON date. There was no way to know when the coffee was actually produced, making every purchase a risk; a risk that was becoming more and more unacceptable.

The problem was a vital lack of integrity in how many companies represented the quality and freshness of their product. The packing might say "Fresh Roasted" or "Roasted Daily," but that in no way ensured the coffee was actually and honestly "Fresh Roasted Coffee".

Our solution was simple:

- We'd do it ourselves, giving each bag a "Roasted On" date.

- We'd ensure we got our coffee into the hands or to the mail, within 24 hours of roasting.

- We'd make sure each small batch (6lbs at a time) be roasted to perfection.

- And we'd make sure we were consistent in our ability to produce the best damn coffee around.  

Since 2014 we've been charging ahead in our mission to make coffee Excellent. Coffee goes out fresh every week, folks are happy, cups are full, and we all start our days a little more caffeinated than when we awoke. All that and a supremely excellent coffee to boot.

So join us in our mission to be bold. To be Valiant. To Be Excellent.

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