In 1865, Francisco Menendez Valdivieso inherited the land of what today is known as Santa Leticia Farm, name after his beautiful daughter. The following generations continued the tradition: Leticia and her husband Higinio, their son Dr. Ricardo Valdivieso Menendez and wife Elena, their sons, Ricardo and Mauricio Valdivieso. It was in 1964 when Ricardo Valdivieso Oriani came back to El Salvador, having left the country when he was only 6 years old. He immediately fell in love with the farm and that same year he met Patricia, married her, and together with their daughters Patricia and Monica, and their husbands Roberto Gallardo and Jose Roberto Santamaria, they continue the long-standing tradition of excellence in coffee.
In 1965, Ricardo assumed full responsibility of the Valdivieso’s coffee legacy. He decided to replace the older “cafetos”, with young Bourbon Coffee plants. These young plants all came from carefully selected seeds, with the best characteristics from the original “Old Arabica” coffee plants. In 1992 they began “root grafting” all the new seedlings. In this process, they have a stronger root system and a healthy crop of Bourbon and Pacamara.