The Valiant Way is a simple one: Be Excellent. This principle is one that permeates every aspect of our lives. Both in and out of the roastery, in our homes, in our relationships, in all that we do, our aim is to Be Excellent.
Before focusing in on our method and mindset for production, it helps to know a bit about the coffee journey. From flower to cherry to bean to cup, the coffee journey can take up to a year (sometimes longer!). As roasters, we recognize that the 9-12 minutes these beans are rolling around in the roasting drum represents less than 1% of the entire coffee journey. It’s in this narrow window that we are allowed to contribute to our craft in an enormous collaborative effort to create an Excellent coffee experience for you and your friends and family.
We take every step necessary to be good stewards of this precious commodity. Careful handling, processing, roasting and bagging; all contribute to and exceptional experience we know you will identify and enjoy each and every time you brew a cup.
So what are you waiting for?
Grab a bag, drink Valiant and Be Excellent!
We started Valiant in the cold rainy months of Fall 2014. Like you, our coffee-buying experience had led us to local shops or grocery stores that often carried well-known brands. We'd deliberate bag, brand, and origin, hemming and hawing until we'd settle on one sweet little bundle to take home.
But, as time went by and bags were emptied, we found the reward was less than splendid…